And to that we say, you can't dupe a Hey Neighbor x ELF collab.
Building off the success of our 'Change the Board Game' spot for ELF cosmetics, this return to form had us chasing the mythical unicorn that is 'doing the right thing'.

The goal of this campaign was to raise awareness and challenge status quo, but we couldn't just toss any old unicorn in our lead roles, we needed unicorns who could be all at once cute, powerful, confident and cool.

Check out some of our design process below.